{"id":105259,"date":"2025-03-17T19:34:22","date_gmt":"2025-03-17T19:34:22","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/awful-roku-tests-autoplaying-ads-loading-before-the-home-screen\/"},"modified":"2025-03-17T19:34:22","modified_gmt":"2025-03-17T19:34:22","slug":"awful-roku-tests-autoplaying-ads-loading-before-the-home-screen","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/awful-roku-tests-autoplaying-ads-loading-before-the-home-screen\/","title":{"rendered":"\u201cAwful\u201d: Roku tests autoplaying ads loading before the home screen"},"content":{"rendered":"<div>\n<p>Owners of smart TVs and streaming sticks running Roku OS are already subject to <a href=\"https:\/\/arstechnica.com\/gadgets\/2024\/04\/roku-ad-push-continues-with-plans-to-put-video-ads-in-os-home-screen\/\">video advertisements on the home screen.<\/a> Now, Roku is testing what it might look like if it took things a step further and forced people to watch a video ad play before getting to the Roku OS home screen.<\/p>\n<p>Reports of Roku customers seeing video ads automatically play before they could view the OS\u2019 home screen started appearing online this week. A Reddit user, for example, <a href=\"https:\/\/www.reddit.com\/r\/Roku\/comments\/1jcuibl\/question_about_ads\/\">posted<\/a> yesterday: \u201cI just turned on my Roku and got an &#8230; ad for a movie, before I got to the regular Roku home screen.\u201d Multiple apparent users reported seeing an ad for the movie <em>Moana 2<\/em>. The ads have a close option, but some users appear to have not seen it.<\/p>\n<p>When reached for comment, a Roku spokesperson shared a company statement that confirms that the autoplaying ads are expected behavior but not a permanent part of Roku OS currently. Instead, Roku claimed, it was just trying the ad capability out.<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/03\/roku-says-unpopular-autoplay-ads-are-just-a-test\/\">Read full article<\/a><\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/03\/roku-says-unpopular-autoplay-ads-are-just-a-test\/#comments\">Comments<\/a><\/p>\n<\/div>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further and forced people to watch a video ad play before getting to the Roku OS home screen. Reports of Roku customers seeing video ads automatically play before they could view the OS\u2019 home screen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241],"tags":[],"class_list":["post-105259","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cAwful\u201d: Roku tests autoplaying ads loading before the home screen - UshopWell.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ushopwell.com\/ublog\/awful-roku-tests-autoplaying-ads-loading-before-the-home-screen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cAwful\u201d: Roku tests autoplaying ads loading before the home screen - UshopWell.com\" \/>\n<meta property=\"og:description\" content=\"Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further and forced people to watch a video ad play before getting to the Roku OS home screen. 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