{"id":140447,"date":"2025-09-10T20:54:20","date_gmt":"2025-09-10T20:54:20","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/hbo-max-is-way-underpriced-warner-bros-discovery-ceo-says\/"},"modified":"2025-09-10T20:54:20","modified_gmt":"2025-09-10T20:54:20","slug":"hbo-max-is-way-underpriced-warner-bros-discovery-ceo-says","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/hbo-max-is-way-underpriced-warner-bros-discovery-ceo-says\/","title":{"rendered":"HBO Max is \u201cway underpriced,\u201d Warner Bros. Discovery CEO says"},"content":{"rendered":"<div>\n<p>Someone might want to tell David Zaslav to read the room. Despite people\u2019s ongoing frustration with the rising prices of streaming services\u2014and <a href=\"https:\/\/www.cbsnews.com\/news\/price-tracker\/\">just about everything else<\/a>\u2014the CEO of Warner Bros. Discovery (WBD) thinks that there is reason for HBO Max to charge more.<\/p>\n<p>Zaslav shared his sentiments while speaking at the Goldman Sachs Cornucopia + Technology conference today in San Francisco. <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/david-zaslav-tv-terrible-hbo-max-password-sharing-crackdown-1236367283\/\">The Hollywood Reporter<\/a> quoted Zaslav as saying:<\/p>\n<blockquote>\n<p>The fact that this is quality\u2014and that\u2019s true across our company, motion picture, TV production [and] streaming quality\u2014we all &#8230; think that gives us a chance to raise price. We think we\u2019re way underpriced.<\/p>\n<\/blockquote>\n<p>Today, HBO Max starts at $10 per month with ads, $17\/month for no ads, and $21\/month for no ads and premium features (4K streaming, Dolby Atmos, and the ability to stream from more devices simultaneously and perform more downloads). The streaming platform has raised prices twice since launching (as Max) <a href=\"https:\/\/arstechnica.com\/gadgets\/2023\/04\/warner-bros-discovery-will-launch-new-max-streaming-service-may-23\/\">in May 2023<\/a>. In June 2024, the Standard, ad-free plan went from $16\/month to $17\/month, and <a href=\"https:\/\/arstechnica.com\/gadgets\/2024\/02\/lawsuit-against-prime-video-ads-shows-perils-of-annual-streaming-subscriptions\/\">annual subscription fees<\/a> went up by $20 or $10, depending on the plan. Subscription fees also increased in January 2023.<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/09\/hbo-max-is-way-underpriced-warner-bros-discovery-ceo-says\/\">Read full article<\/a><\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/09\/hbo-max-is-way-underpriced-warner-bros-discovery-ceo-says\/#comments\">Comments<\/a><\/p>\n<\/div>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Someone might want to tell David Zaslav to read the room. Despite people\u2019s ongoing frustration with the rising prices of streaming services\u2014and just about everything else\u2014the CEO of Warner Bros. Discovery (WBD) thinks that there is reason for HBO Max to charge more. Zaslav shared his sentiments while speaking at the Goldman Sachs Cornucopia + Technology conference today in San Francisco. The Hollywood Reporter quoted Zaslav as saying: The fact&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[241],"tags":[],"class_list":["post-140447","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HBO Max is \u201cway underpriced,\u201d Warner Bros. Discovery CEO says - UshopWell.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ushopwell.com\/ublog\/hbo-max-is-way-underpriced-warner-bros-discovery-ceo-says\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBO Max is \u201cway underpriced,\u201d Warner Bros. Discovery CEO says - UshopWell.com\" \/>\n<meta property=\"og:description\" content=\"Someone might want to tell David Zaslav to read the room. Despite people\u2019s ongoing frustration with the rising prices of streaming services\u2014and just about everything else\u2014the CEO of Warner Bros. Discovery (WBD) thinks that there is reason for HBO Max to charge more. Zaslav shared his sentiments while speaking at the Goldman Sachs Cornucopia + Technology conference today in San Francisco. 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