{"id":144132,"date":"2025-09-30T22:15:57","date_gmt":"2025-09-30T22:15:57","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/alexas-survival-hinges-on-you-buying-more-expensive-amazon-devices\/"},"modified":"2025-09-30T22:15:57","modified_gmt":"2025-09-30T22:15:57","slug":"alexas-survival-hinges-on-you-buying-more-expensive-amazon-devices","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/alexas-survival-hinges-on-you-buying-more-expensive-amazon-devices\/","title":{"rendered":"Alexa\u2019s survival hinges on you buying more expensive Amazon devices"},"content":{"rendered":"<div>\n<p>Amazon\u2019s voice assistant is hanging on by a thread. And that thread is generative AI\u2014or, in Amazon\u2019s case, <a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/02\/amazons-subscription-based-alexa-looks-highly-capable-and-questionable\/\">Alexa+<\/a>.<\/p>\n<p>Amazon hasn\u2019t had a problem getting people to buy cheap, Alexa-powered gadgets. However, the Alexa in millions of homes today doesn\u2019t make Amazon money. It\u2019s largely used for simple tasks unrelated to commerce, like setting timers and checking the weather. As a result, Amazon\u2019s Devices business has <a href=\"https:\/\/arstechnica.com\/gadgets\/2024\/07\/alexa-had-no-profit-timeline-cost-amazon-25-billion-in-4-years\/\">reportedly been siphoning money<\/a>, and the clock is ticking for Alexa to <a href=\"https:\/\/arstechnica.com\/gadgets\/2024\/07\/alexa-had-no-profit-timeline-cost-amazon-25-billion-in-4-years\/\">prove its worth.<\/a><\/p>\n<p>Alexa+, a subscription-based generative AI service ($20 per month or included with Prime, which starts at $15\/month), is supposed to solve Amazon&#8217;s woes with Alexa. More conversational and powerful than the original Alexa, Alexa+ is designed to play a more central role in user transactions, enabling, in theory, Amazon to finally make money from voice assistants after 11 years.<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/09\/alexas-survival-hinges-on-you-buying-more-expensive-amazon-devices\/\">Read full article<\/a><\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/09\/alexas-survival-hinges-on-you-buying-more-expensive-amazon-devices\/#comments\">Comments<\/a><\/p>\n<\/div>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u2019s voice assistant is hanging on by a thread. And that thread is generative AI\u2014or, in Amazon\u2019s case, Alexa+. Amazon hasn\u2019t had a problem getting people to buy cheap, Alexa-powered gadgets. However, the Alexa in millions of homes today doesn\u2019t make Amazon money. It\u2019s largely used for simple tasks unrelated to commerce, like setting timers and checking the weather. As a result, Amazon\u2019s Devices business has reportedly been siphoning money,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241],"tags":[],"class_list":["post-144132","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alexa\u2019s survival hinges on you buying more expensive Amazon devices - UshopWell.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ushopwell.com\/ublog\/alexas-survival-hinges-on-you-buying-more-expensive-amazon-devices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexa\u2019s survival hinges on you buying more expensive Amazon devices - UshopWell.com\" \/>\n<meta property=\"og:description\" content=\"Amazon\u2019s voice assistant is hanging on by a thread. And that thread is generative AI\u2014or, in Amazon\u2019s case, Alexa+. Amazon hasn\u2019t had a problem getting people to buy cheap, Alexa-powered gadgets. However, the Alexa in millions of homes today doesn\u2019t make Amazon money. It\u2019s largely used for simple tasks unrelated to commerce, like setting timers and checking the weather. 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