{"id":164683,"date":"2025-11-10T18:41:42","date_gmt":"2025-11-10T18:41:42","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/apple-tv-execs-dismiss-introducing-an-ad-tier-buying-warner-bros-discovery\/"},"modified":"2025-11-10T18:41:42","modified_gmt":"2025-11-10T18:41:42","slug":"apple-tv-execs-dismiss-introducing-an-ad-tier-buying-warner-bros-discovery","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/apple-tv-execs-dismiss-introducing-an-ad-tier-buying-warner-bros-discovery\/","title":{"rendered":"Apple TV execs dismiss introducing an ad tier, buying Warner Bros. Discovery"},"content":{"rendered":"
\n

The heads of Apple TV<\/a> have \u201cno plans\u201d to bring ads to the streaming service, balking, at least for now, at a strategy that has driven success for Apple\u2019s streaming rivals.<\/p>\n

In its November 2025 issue, British movie magazine Screen International<\/a> asked Eddy Cue, senior vice president of Apple Services, if there are plans to launch an ad-based subscription tier for Apple TV. Cue responded:<\/p>\n

\n

Nothing at this time. \u2026 I don\u2019t want to say no forever, but there are no plans. If we can stay aggressive with our pricing, it\u2019s better for consumers not to get interrupted with ads.<\/p>\n<\/blockquote>\n

The comments follow reports over the years suggesting that Apple has been seeking knowledge on how to build a streaming ads business. Most recently, The Telegraph<\/a> reported that Apple TV executives met with the United Kingdom\u2019s ratings body, Barb, to discuss what tracking ads on Apple TV would look like. In 2023, Apple hired<\/a> advertising exec Lauren Fry as head of video and Apple News ad sales.<\/p>\n

Read full article<\/a><\/p>\n

Comments<\/a><\/p>\n<\/div>\n

Powered by WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

The heads of Apple TV have \u201cno plans\u201d to bring ads to the streaming service, balking, at least for now, at a strategy that has driven success for Apple\u2019s streaming rivals. In its November 2025 issue, British movie magazine Screen International asked Eddy Cue, senior vice president of Apple Services, if there are plans to launch an ad-based subscription tier for Apple TV. Cue responded: Nothing at this time. \u2026…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241],"tags":[],"class_list":["post-164683","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"\nApple TV execs dismiss introducing an ad tier, buying Warner Bros. 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