{"id":172419,"date":"2026-01-05T21:42:14","date_gmt":"2026-01-05T21:42:14","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin\/"},"modified":"2026-01-05T21:42:14","modified_gmt":"2026-01-05T21:42:14","slug":"the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin\/","title":{"rendered":"The nation\u2019s strictest privacy law just took effect, to data brokers\u2019 chagrin"},"content":{"rendered":"<div>\n<p>Californians are getting a new, supercharged way to stop data brokers from hoarding and selling their personal information, as a recently enacted law that\u2019s among the strictest in the nation took effect at the beginning of the year.<\/p>\n<p><a href=\"https:\/\/privacy.ca.gov\/drop\/about-drop-and-the-delete-act\/\">According to<\/a> the California Privacy Protection Agency, more than 500 companies actively scour all sorts of sources for scraps of information about individuals, then package and store it to sell to marketers, private investigators, and others.<\/p>\n<p>The nonprofit Consumer Watchdog <a href=\"https:\/\/consumerwatchdog.org\/wp-content\/uploads\/2024\/09\/Data-Stalkers-September-Report-.pdf\">said<\/a> in 2024 that brokers trawl automakers, tech companies, junk-food restaurants, device makers, and others for financial info, purchases, family situations, eating, exercising, travel, entertainment habits, and just about any other imaginable information belonging to millions of people.<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/tech-policy\/2026\/01\/data-broker-hoarding-is-rampant-new-law-lets-consumers-fight-back\/\">Read full article<\/a><\/p>\n<p><a href=\"https:\/\/arstechnica.com\/tech-policy\/2026\/01\/data-broker-hoarding-is-rampant-new-law-lets-consumers-fight-back\/#comments\">Comments<\/a><\/p>\n<\/div>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Californians are getting a new, supercharged way to stop data brokers from hoarding and selling their personal information, as a recently enacted law that\u2019s among the strictest in the nation took effect at the beginning of the year. According to the California Privacy Protection Agency, more than 500 companies actively scour all sorts of sources for scraps of information about individuals, then package and store it to sell to marketers,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241],"tags":[],"class_list":["post-172419","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The nation\u2019s strictest privacy law just took effect, to data brokers\u2019 chagrin - UshopWell.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ushopwell.com\/ublog\/the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The nation\u2019s strictest privacy law just took effect, to data brokers\u2019 chagrin - UshopWell.com\" \/>\n<meta property=\"og:description\" content=\"Californians are getting a new, supercharged way to stop data brokers from hoarding and selling their personal information, as a recently enacted law that\u2019s among the strictest in the nation took effect at the beginning of the year. According to the California Privacy Protection Agency, more than 500 companies actively scour all sorts of sources for scraps of information about individuals, then package and store it to sell to marketers,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ushopwell.com\/ublog\/the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin\/\" \/>\n<meta property=\"og:site_name\" content=\"UshopWell.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-05T21:42:14+00:00\" \/>\n<meta name=\"author\" content=\"UShopWell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UShopWell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin\\\/\"},\"author\":{\"name\":\"UShopWell\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#\\\/schema\\\/person\\\/6fd1f9e0ff932e534c86c70d5acff0fc\"},\"headline\":\"The nation\u2019s strictest privacy law just took effect, to data brokers\u2019 chagrin\",\"datePublished\":\"2026-01-05T21:42:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin\\\/\"},\"wordCount\":135,\"publisher\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#organization\"},\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin\\\/\",\"url\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/the-nations-strictest-privacy-law-just-took-effect-to-data-brokers-chagrin\\\/\",\"name\":\"The nation\u2019s strictest privacy law just took effect, to data brokers\u2019 chagrin - 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