{"id":173854,"date":"2026-01-20T18:58:22","date_gmt":"2026-01-20T18:58:22","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/"},"modified":"2026-01-20T18:58:22","modified_gmt":"2026-01-20T18:58:22","slug":"sony-is-giving-tcl-control-over-its-high-end-bravia-tvs","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/","title":{"rendered":"Sony is giving TCL control over its high-end Bravia TVs"},"content":{"rendered":"<div>\n<p>TCL is taking majority ownership of Sony\u2019s Bravia series of TVs, the two companies announced today.<\/p>\n<p>The two firms said they have signed a memorandum of understanding and aim to sign binding agreements by the end of March. Pending \u201crelevant regulatory approvals and other conditions,\u201d the joint venture is expected to launch in April 2027.<\/p>\n<p>Under a new joint venture, Huizhou, China-headquartered TCL will own 51 percent of Tokyo, Japan-headquartered Sony\u2019s \u201chome entertainment business,\u201d and Sony will own 49 percent, per an announcement today, adding:<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2026\/01\/tcl-to-gain-majority-ownership-over-sonys-bravia-tvs\/\">Read full article<\/a><\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2026\/01\/tcl-to-gain-majority-ownership-over-sonys-bravia-tvs\/#comments\">Comments<\/a><\/p>\n<\/div>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TCL is taking majority ownership of Sony\u2019s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements by the end of March. Pending \u201crelevant regulatory approvals and other conditions,\u201d the joint venture is expected to launch in April 2027. Under a new joint venture, Huizhou, China-headquartered TCL will own 51 percent of Tokyo, Japan-headquartered&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241],"tags":[],"class_list":["post-173854","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony is giving TCL control over its high-end Bravia TVs - UshopWell.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony is giving TCL control over its high-end Bravia TVs - UshopWell.com\" \/>\n<meta property=\"og:description\" content=\"TCL is taking majority ownership of Sony\u2019s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements by the end of March. Pending \u201crelevant regulatory approvals and other conditions,\u201d the joint venture is expected to launch in April 2027. Under a new joint venture, Huizhou, China-headquartered TCL will own 51 percent of Tokyo, Japan-headquartered...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/\" \/>\n<meta property=\"og:site_name\" content=\"UshopWell.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T18:58:22+00:00\" \/>\n<meta name=\"author\" content=\"UShopWell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UShopWell\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\\\/\"},\"author\":{\"name\":\"UShopWell\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#\\\/schema\\\/person\\\/6fd1f9e0ff932e534c86c70d5acff0fc\"},\"headline\":\"Sony is giving TCL control over its high-end Bravia TVs\",\"datePublished\":\"2026-01-20T18:58:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\\\/\"},\"wordCount\":101,\"publisher\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#organization\"},\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\\\/\",\"url\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\\\/\",\"name\":\"Sony is giving TCL control over its high-end Bravia TVs - 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The two firms said they have signed a memorandum of understanding and aim to sign binding agreements by the end of March. Pending \u201crelevant regulatory approvals and other conditions,\u201d the joint venture is expected to launch in April 2027. Under a new joint venture, Huizhou, China-headquartered TCL will own 51 percent of Tokyo, Japan-headquartered...","og_url":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/","og_site_name":"UshopWell.com","article_published_time":"2026-01-20T18:58:22+00:00","author":"UShopWell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"UShopWell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/#article","isPartOf":{"@id":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/"},"author":{"name":"UShopWell","@id":"https:\/\/ushopwell.com\/ublog\/#\/schema\/person\/6fd1f9e0ff932e534c86c70d5acff0fc"},"headline":"Sony is giving TCL control over its high-end Bravia TVs","datePublished":"2026-01-20T18:58:22+00:00","mainEntityOfPage":{"@id":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/"},"wordCount":101,"publisher":{"@id":"https:\/\/ushopwell.com\/ublog\/#organization"},"articleSection":["Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/","url":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/","name":"Sony is giving TCL control over its high-end Bravia TVs - UshopWell.com","isPartOf":{"@id":"https:\/\/ushopwell.com\/ublog\/#website"},"datePublished":"2026-01-20T18:58:22+00:00","breadcrumb":{"@id":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ushopwell.com\/ublog\/sony-is-giving-tcl-control-over-its-high-end-bravia-tvs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ushopwell.com\/ublog\/"},{"@type":"ListItem","position":2,"name":"Sony is giving TCL control over its high-end Bravia TVs"}]},{"@type":"WebSite","@id":"https:\/\/ushopwell.com\/ublog\/#website","url":"https:\/\/ushopwell.com\/ublog\/","name":"UshopWell.com","description":"The Premiere Online Marketplace","publisher":{"@id":"https:\/\/ushopwell.com\/ublog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ushopwell.com\/ublog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ushopwell.com\/ublog\/#organization","name":"UshopWell","url":"https:\/\/ushopwell.com\/ublog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ushopwell.com\/ublog\/#\/schema\/logo\/image\/","url":"https:\/\/ushopwell.com\/ublog\/wp-content\/uploads\/2018\/01\/pandaSwea.png","contentUrl":"https:\/\/ushopwell.com\/ublog\/wp-content\/uploads\/2018\/01\/pandaSwea.png","width":365,"height":359,"caption":"UshopWell"},"image":{"@id":"https:\/\/ushopwell.com\/ublog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ushopwell.com\/ublog\/#\/schema\/person\/6fd1f9e0ff932e534c86c70d5acff0fc","name":"UShopWell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4adb372cadd43b4d4c57964dab95b0f69618bf960d131c4acf49d96d6bbc9c6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4adb372cadd43b4d4c57964dab95b0f69618bf960d131c4acf49d96d6bbc9c6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4adb372cadd43b4d4c57964dab95b0f69618bf960d131c4acf49d96d6bbc9c6e?s=96&d=mm&r=g","caption":"UShopWell"},"url":"https:\/\/ushopwell.com\/ublog\/author\/kburnettu\/"}]}},"_links":{"self":[{"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/posts\/173854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/comments?post=173854"}],"version-history":[{"count":0,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/posts\/173854\/revisions"}],"wp:attachment":[{"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/media?parent=173854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/categories?post=173854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/tags?post=173854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}