{"id":232764,"date":"2026-06-15T18:29:47","date_gmt":"2026-06-15T18:29:47","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\/"},"modified":"2026-06-15T18:29:47","modified_gmt":"2026-06-15T18:29:47","slug":"foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\/","title":{"rendered":"Fox\u2019s $22B Roku acquisition aims to expand its reach into smart TVs, advertising"},"content":{"rendered":"<div>\n<p>Fox Corporation has agreed to buy Roku Inc. for $160 per share, an approximate enterprise value of $22 billion, the firms announced today.<\/p>\n<p>The acquisition would unite Fox\u2019s broadcast channels, including Fox, Fox News, Fox Business, and FS1, as well as its streaming businesses, including Tubi, a free ad-supported streaming television (FAST) platform that Fox bought in 2020, with Roku\u2019s own FAST service, The Roku Channel, and Roku\u2019s streaming hardware business, including its streaming sticks and smart TVs. Roku says it has 100 million households using its platform.<\/p>\n<p>The most valuable part of Roku\u2019s business isn&#8217;t its hardware, which lost $19.1 million in the quarter ending March 31, 2026, but its the operating system (Roku OS) and advertising business. In that same quarter, Roku\u2019s advertising and subscriptions business posted a gross profit of $584.1 million, with the advertising business pulling in $371 million in revenue. The COVID-19 pandemic helped Roku become profitable in 2021, but the company didn\u2019t see annual <a href=\"https:\/\/www.wsj.com\/articles\/rokus-new-ad-deals-and-cost-cuts-help-it-end-a-three-year-profit-slide-0c5678ad\">profitability again until 2025<\/a>.<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2026\/06\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\/\">Read full article<\/a><\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2026\/06\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\/#comments\">Comments<\/a><\/p>\n<\/div>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fox Corporation has agreed to buy Roku Inc. for $160 per share, an approximate enterprise value of $22 billion, the firms announced today. The acquisition would unite Fox\u2019s broadcast channels, including Fox, Fox News, Fox Business, and FS1, as well as its streaming businesses, including Tubi, a free ad-supported streaming television (FAST) platform that Fox bought in 2020, with Roku\u2019s own FAST service, The Roku Channel, and Roku\u2019s streaming hardware&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[241],"tags":[],"class_list":["post-232764","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fox\u2019s $22B Roku acquisition aims to expand its reach into smart TVs, advertising - UshopWell.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ushopwell.com\/ublog\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fox\u2019s $22B Roku acquisition aims to expand its reach into smart TVs, advertising - UshopWell.com\" \/>\n<meta property=\"og:description\" content=\"Fox Corporation has agreed to buy Roku Inc. for $160 per share, an approximate enterprise value of $22 billion, the firms announced today. The acquisition would unite Fox\u2019s broadcast channels, including Fox, Fox News, Fox Business, and FS1, as well as its streaming businesses, including Tubi, a free ad-supported streaming television (FAST) platform that Fox bought in 2020, with Roku\u2019s own FAST service, The Roku Channel, and Roku\u2019s streaming hardware...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ushopwell.com\/ublog\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"UshopWell.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-15T18:29:47+00:00\" \/>\n<meta name=\"author\" content=\"UShopWell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UShopWell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\\\/\"},\"author\":{\"name\":\"UShopWell\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#\\\/schema\\\/person\\\/6fd1f9e0ff932e534c86c70d5acff0fc\"},\"headline\":\"Fox\u2019s $22B Roku acquisition aims to expand its reach into smart TVs, advertising\",\"datePublished\":\"2026-06-15T18:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\\\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#organization\"},\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\\\/\",\"url\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/foxs-22b-roku-acquisition-aims-to-expand-its-reach-into-smart-tvs-advertising\\\/\",\"name\":\"Fox\u2019s $22B Roku acquisition aims to expand its reach into smart TVs, advertising - 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