{"id":238085,"date":"2026-06-26T21:12:07","date_gmt":"2026-06-26T21:12:07","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\/"},"modified":"2026-06-26T21:12:07","modified_gmt":"2026-06-26T21:12:07","slug":"streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\/","title":{"rendered":"Streaming services\u2019 obnoxiously loud ads become illegal on July 1 in California"},"content":{"rendered":"<div>\n<p>On July 1, it will be illegal for streaming platforms to play ads louder than the content being watched in California.<\/p>\n<p>As <a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/streaming-ads-quieter-1236630965\/\">The Hollywood Reporter<\/a> highlighted this week, California Governor Gavin Newsom signed a bill (<a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=202520260SB576\">SB 576<\/a>) in October 2025 that prohibits any video streaming service from transmitting the \u201caudio of commercial advertisements louder than the video content the advertisements accompany\u201d in the state.<\/p>\n<p>The law brings some parity between streaming services and broadcast, cable, and satellite TV providers, which, under The Commercial Advertisement Loudness Mitigation (CALM) Act, can only play commercials at \u201cthe same average volume as the programs they accompany,\u201d the <a href=\"https:\/\/www.fcc.gov\/enforcement\/areas\/sound-volume-commercials-calm-act\">FCC says<\/a>.<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2026\/06\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\/\">Read full article<\/a><\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2026\/06\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\/#comments\">Comments<\/a><\/p>\n<\/div>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 1, it will be illegal for streaming platforms to play ads louder than the content being watched in California. As The Hollywood Reporter highlighted this week, California Governor Gavin Newsom signed a bill (SB 576) in October 2025 that prohibits any video streaming service from transmitting the \u201caudio of commercial advertisements louder than the video content the advertisements accompany\u201d in the state. The law brings some parity between&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[241],"tags":[],"class_list":["post-238085","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Streaming services\u2019 obnoxiously loud ads become illegal on July 1 in California - UshopWell.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ushopwell.com\/ublog\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streaming services\u2019 obnoxiously loud ads become illegal on July 1 in California - UshopWell.com\" \/>\n<meta property=\"og:description\" content=\"On July 1, it will be illegal for streaming platforms to play ads louder than the content being watched in California. As The Hollywood Reporter highlighted this week, California Governor Gavin Newsom signed a bill (SB 576) in October 2025 that prohibits any video streaming service from transmitting the \u201caudio of commercial advertisements louder than the video content the advertisements accompany\u201d in the state. The law brings some parity between...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ushopwell.com\/ublog\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\/\" \/>\n<meta property=\"og:site_name\" content=\"UshopWell.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T21:12:07+00:00\" \/>\n<meta name=\"author\" content=\"UShopWell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UShopWell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\\\/\"},\"author\":{\"name\":\"UShopWell\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#\\\/schema\\\/person\\\/6fd1f9e0ff932e534c86c70d5acff0fc\"},\"headline\":\"Streaming services\u2019 obnoxiously loud ads become illegal on July 1 in California\",\"datePublished\":\"2026-06-26T21:12:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\\\/\"},\"wordCount\":120,\"publisher\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#organization\"},\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\\\/\",\"url\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/streaming-services-obnoxiously-loud-ads-become-illegal-on-july-1-in-california\\\/\",\"name\":\"Streaming services\u2019 obnoxiously loud ads become illegal on July 1 in California - 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As The Hollywood Reporter highlighted this week, California Governor Gavin Newsom signed a bill (SB 576) in October 2025 that prohibits any video streaming service from transmitting the \u201caudio of commercial advertisements louder than the video content the advertisements accompany\u201d in the state. 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