{"id":284928,"date":"2026-10-08T16:32:46","date_gmt":"2026-10-08T16:32:46","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/amazons-new-alexa-tablets-drop-the-fire-branding-but-are-more-android-than-ever\/"},"modified":"2026-10-08T16:32:46","modified_gmt":"2026-10-08T16:32:46","slug":"amazons-new-alexa-tablets-drop-the-fire-branding-but-are-more-android-than-ever","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/amazons-new-alexa-tablets-drop-the-fire-branding-but-are-more-android-than-ever\/","title":{"rendered":"Amazon&#8217;s new Alexa Tablets drop the Fire branding but are more Android than ever"},"content":{"rendered":"<div>\n<p>For the last 15 years, you&#8217;ve been able to buy a Fire tablet from Amazon. Which Fire tablet? It doesn&#8217;t matter\u2014like Kindles, they have been pretty much the same year to year. The company&#8217;s new tablet lineup is a big change, though. Amazon has dropped the Fire branding in favor of Alexa, and the new Alexa Tablets are now Google-certified Android devices.<\/p>\n<p>Throughout the history of Fire Tablets, Amazon downplayed its use of Android. They ran Android apps from the company&#8217;s Appstore platform, but there was no Google integration with &#8220;Fire OS.&#8221; However, Amazon <a href=\"https:\/\/arstechnica.com\/gadgets\/2025\/02\/amazon-remembers-it-has-an-android-app-store-kills-it\/\">shut down its app store last year<\/a>. The new Alexa Tablets run full-fledged Google-y versions of Android with the Play Store and all the apps you&#8217;d expect. This contrasts sharply with Amazon&#8217;s Fire Sticks, which have abandoned Android for\u00a0the custom Linux-based Vega OS.<\/p>\n<p>The <a href=\"https:\/\/www.aboutamazon.com\/news\/devices\/new-amazon-alexa-tablets-alexa-plus\">Alexa Tablet lineup<\/a> consists of three devices, all redesigned with unibody aluminum housings. The <a href=\"https:\/\/www.amazon.com\/dp\/B0F44LJ5QK?ref=ods_surl_at8&amp;th=1\">Alexa Tablet 8<\/a> starts at $230, and the <a href=\"https:\/\/www.amazon.com\/dp\/B0DN6WM2HF?ref=ods_surl_at11&amp;th=1\">Tablet 11<\/a> jumps to $330. They run on the budget MediaTek 8189 processor, but that&#8217;s still an upgrade from the <a href=\"https:\/\/arstechnica.com\/gadgets\/2022\/09\/the-2022-amazon-fire-8-hd-tablet-sports-30-percent-faster-cpu\/\">last-gen Fire tablets<\/a>. Both devices have 16:10 display ratios that are better for watching video, but the flagship tablet is a little different.<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2026\/10\/amazons-new-alexa-tablets-drop-the-fire-branding-but-are-more-android-than-ever\/\">Read full article<\/a><\/p>\n<p><a href=\"https:\/\/arstechnica.com\/gadgets\/2026\/10\/amazons-new-alexa-tablets-drop-the-fire-branding-but-are-more-android-than-ever\/#comments\">Comments<\/a><\/p>\n<\/div>\n<p class=\"wpematico_credit\"><small>Powered by <a href=\"http:\/\/www.wpematico.com\" target=\"_blank\">WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the last 15 years, you&#8217;ve been able to buy a Fire tablet from Amazon. Which Fire tablet? It doesn&#8217;t matter\u2014like Kindles, they have been pretty much the same year to year. The company&#8217;s new tablet lineup is a big change, though. Amazon has dropped the Fire branding in favor of Alexa, and the new Alexa Tablets are now Google-certified Android devices. Throughout the history of Fire Tablets, Amazon downplayed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[241],"tags":[],"class_list":["post-284928","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon&#039;s new Alexa Tablets drop the Fire branding but are more Android than ever - UshopWell.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ushopwell.com\/ublog\/amazons-new-alexa-tablets-drop-the-fire-branding-but-are-more-android-than-ever\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon&#039;s new Alexa Tablets drop the Fire branding but are more Android than ever - UshopWell.com\" \/>\n<meta property=\"og:description\" content=\"For the last 15 years, you&#8217;ve been able to buy a Fire tablet from Amazon. 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