{"id":290862,"date":"2026-10-21T18:00:37","date_gmt":"2026-10-21T18:00:37","guid":{"rendered":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/"},"modified":"2026-10-21T18:00:37","modified_gmt":"2026-10-21T18:00:37","slug":"does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic","status":"publish","type":"post","link":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/","title":{"rendered":"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic."},"content":{"rendered":"
\n

Smart TVs running operating systems from Samsung, Vizio, and Roku continue sending data to automatic content recognition (ACR) endpoints after users opt out of tracking in the devices\u2019 settings, according to research published on Monday. The paper from Northeastern University researchers points to potential privacy violations from some of the biggest TV brands.<\/p>\n

ACR captures video screenshots or audio clips from smart TVs and sends the data to remote servers, where it’s used for things like measuring content viewership and serving targeted ads.<\/p>\n

The paper, “Watching the Watchers: Privacy Analysis of US Smart TV Automatic Content Recognition,”<\/a> examined eight smart TV OSes across 12 smart TVs from 10 manufacturers (Amazon, Hisense, LG, Roku, Samsung, Sony, Supersonic, TCL, Vizio, and Westinghouse) to examine when smart TVs use ACR and how effective opting out of user tracking is.<\/p>\n

Read full article<\/a><\/p>\n

Comments<\/a><\/p>\n<\/div>\n

Powered by WPeMatico<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

Smart TVs running operating systems from Samsung, Vizio, and Roku continue sending data to automatic content recognition (ACR) endpoints after users opt out of tracking in the devices\u2019 settings, according to research published on Monday. The paper from Northeastern University researchers points to potential privacy violations from some of the biggest TV brands. ACR captures video screenshots or audio clips from smart TVs and sends the data to remote servers,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[241],"tags":[],"class_list":["post-290862","post","type-post","status-publish","format-standard","hentry","category-technology"],"yoast_head":"\nDoes opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic. - UshopWell.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic. - UshopWell.com\" \/>\n<meta property=\"og:description\" content=\"Smart TVs running operating systems from Samsung, Vizio, and Roku continue sending data to automatic content recognition (ACR) endpoints after users opt out of tracking in the devices\u2019 settings, according to research published on Monday. The paper from Northeastern University researchers points to potential privacy violations from some of the biggest TV brands. ACR captures video screenshots or audio clips from smart TVs and sends the data to remote servers,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"UshopWell.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-21T18:00:37+00:00\" \/>\n<meta name=\"author\" content=\"UShopWell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UShopWell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\\\/\"},\"author\":{\"name\":\"UShopWell\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#\\\/schema\\\/person\\\/6fd1f9e0ff932e534c86c70d5acff0fc\"},\"headline\":\"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic.\",\"datePublished\":\"2026-10-21T18:00:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\\\/\"},\"wordCount\":153,\"publisher\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#organization\"},\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\\\/\",\"url\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\\\/\",\"name\":\"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic. - UshopWell.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#website\"},\"datePublished\":\"2026-10-21T18:00:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#website\",\"url\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/\",\"name\":\"UshopWell.com\",\"description\":\"The Premiere Online Marketplace\",\"publisher\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#organization\",\"name\":\"UshopWell\",\"url\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/pandaSwea.png\",\"contentUrl\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/pandaSwea.png\",\"width\":365,\"height\":359,\"caption\":\"UshopWell\"},\"image\":{\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/#\\\/schema\\\/person\\\/6fd1f9e0ff932e534c86c70d5acff0fc\",\"name\":\"UShopWell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4adb372cadd43b4d4c57964dab95b0f69618bf960d131c4acf49d96d6bbc9c6e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4adb372cadd43b4d4c57964dab95b0f69618bf960d131c4acf49d96d6bbc9c6e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4adb372cadd43b4d4c57964dab95b0f69618bf960d131c4acf49d96d6bbc9c6e?s=96&d=mm&r=g\",\"caption\":\"UShopWell\"},\"url\":\"https:\\\/\\\/ushopwell.com\\\/ublog\\\/author\\\/kburnettu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic. - UshopWell.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/","og_locale":"en_US","og_type":"article","og_title":"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic. - UshopWell.com","og_description":"Smart TVs running operating systems from Samsung, Vizio, and Roku continue sending data to automatic content recognition (ACR) endpoints after users opt out of tracking in the devices\u2019 settings, according to research published on Monday. The paper from Northeastern University researchers points to potential privacy violations from some of the biggest TV brands. ACR captures video screenshots or audio clips from smart TVs and sends the data to remote servers,...","og_url":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/","og_site_name":"UshopWell.com","article_published_time":"2026-10-21T18:00:37+00:00","author":"UShopWell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"UShopWell","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/#article","isPartOf":{"@id":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/"},"author":{"name":"UShopWell","@id":"https:\/\/ushopwell.com\/ublog\/#\/schema\/person\/6fd1f9e0ff932e534c86c70d5acff0fc"},"headline":"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic.","datePublished":"2026-10-21T18:00:37+00:00","mainEntityOfPage":{"@id":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/"},"wordCount":153,"publisher":{"@id":"https:\/\/ushopwell.com\/ublog\/#organization"},"articleSection":["Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/","url":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/","name":"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic. - UshopWell.com","isPartOf":{"@id":"https:\/\/ushopwell.com\/ublog\/#website"},"datePublished":"2026-10-21T18:00:37+00:00","breadcrumb":{"@id":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ushopwell.com\/ublog\/does-opting-out-of-smart-tv-tracking-work-research-finds-suspicious-traffic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ushopwell.com\/ublog\/"},{"@type":"ListItem","position":2,"name":"Does opting out of smart TV tracking work? Research finds \u201csuspicious\u201d traffic."}]},{"@type":"WebSite","@id":"https:\/\/ushopwell.com\/ublog\/#website","url":"https:\/\/ushopwell.com\/ublog\/","name":"UshopWell.com","description":"The Premiere Online Marketplace","publisher":{"@id":"https:\/\/ushopwell.com\/ublog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ushopwell.com\/ublog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ushopwell.com\/ublog\/#organization","name":"UshopWell","url":"https:\/\/ushopwell.com\/ublog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ushopwell.com\/ublog\/#\/schema\/logo\/image\/","url":"https:\/\/ushopwell.com\/ublog\/wp-content\/uploads\/2018\/01\/pandaSwea.png","contentUrl":"https:\/\/ushopwell.com\/ublog\/wp-content\/uploads\/2018\/01\/pandaSwea.png","width":365,"height":359,"caption":"UshopWell"},"image":{"@id":"https:\/\/ushopwell.com\/ublog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ushopwell.com\/ublog\/#\/schema\/person\/6fd1f9e0ff932e534c86c70d5acff0fc","name":"UShopWell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4adb372cadd43b4d4c57964dab95b0f69618bf960d131c4acf49d96d6bbc9c6e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4adb372cadd43b4d4c57964dab95b0f69618bf960d131c4acf49d96d6bbc9c6e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4adb372cadd43b4d4c57964dab95b0f69618bf960d131c4acf49d96d6bbc9c6e?s=96&d=mm&r=g","caption":"UShopWell"},"url":"https:\/\/ushopwell.com\/ublog\/author\/kburnettu\/"}]}},"_links":{"self":[{"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/posts\/290862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/comments?post=290862"}],"version-history":[{"count":0,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/posts\/290862\/revisions"}],"wp:attachment":[{"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/media?parent=290862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/categories?post=290862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ushopwell.com\/ublog\/wp-json\/wp\/v2\/tags?post=290862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}